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Perplexity Business

Generate a New Market Research Template

Prompt
Create a market research process for entering [market]. Include research categories and decision criteria. Prioritize actionable findings.
Why it works

Structured research reduces assumptions.

If you're planning to enter a new market but don't know where to start with research, this Perplexity prompt creates a complete market research framework tailored to your specific situation. This template works for founders, product managers, business development professionals, and entrepreneurs who need to validate market opportunities before making significant investments. Instead of starting from scratch with scattered research methods, this prompt gives you a structured process that asks Perplexity to identify research categories and build decision criteria around your market entry goals. It's particularly useful if you're evaluating whether to launch a new product line, expand into a geographic region, or pivot your business strategy.

To use this prompt, replace [market] with the actual market you're researching. For example, you might write "Create a market research process for entering the sustainable packaging market in Southeast Asia" or "Create a market research process for entering the remote employee wellness software market for mid-sized companies." The more specific you are about your target market, the more relevant and actionable the output becomes. You can also add context about your company size, budget, or timeline if it applies to your situation.

When you submit this to Perplexity, expect a comprehensive research template that includes specific research categories like competitor analysis, customer pain points, regulatory requirements, and market size estimation. You'll receive decision criteria that help you determine whether this market is worth pursuing based on quantifiable factors. The output prioritizes findings that directly impact your go-no-go decision rather than generic market data.

For better results, follow up with specific questions about data sources and validation methods. Ask Perplexity which research approaches are fastest or lowest-cost for your particular market, since not every research category requires equal investment. This helps you allocate your research budget strategically and move from planning into execution faster.