Claude Marketing

Generate an Influencer Outreach Campaign

Prompt
Build an outreach campaign for [brand] targeting [creator niche]. Include first contact messages, follow-up templates, and collaboration angles. Optimize for replies over brand awareness.
Why it works

Personalized outreach can increase response rates by over 30%, according to HubSpot outreach benchmarks.

If you're struggling to get influencers to respond to your outreach efforts, Claude can help you build a complete influencer campaign that actually converts. This prompt is designed for marketing teams, brand managers, and solo entrepreneurs who need to reach creators in their niche but don't have the time to write dozens of personalized outreach messages from scratch. Instead of generic emails that get ignored, Claude generates targeted first contact messages, follow-up sequences, and collaboration angles that speak directly to what creators care about. The focus is entirely on getting replies rather than just spreading brand awareness, which means every message is written to spark genuine interest.

To use this prompt effectively, you'll fill in two key placeholders with your specific information. First, enter your brand name where it says [brand], and then specify your target creator niche where it says [creator niche]. For example, you might input "Build an outreach campaign for GreenJuice targeting sustainable lifestyle micro-influencers with 10k to 50k followers on Instagram." This specificity is crucial because Claude uses these details to generate messages that feel authentic and relevant to the exact creators you want to partner with.

When you run this prompt, Claude will typically return a complete outreach toolkit. You'll get a template for your initial contact email that hooks creators with something specific about their work, multiple follow-up message variations for creators who don't respond initially, and several collaboration angles that appeal to different creator motivations like audience growth, exclusive content opportunities, or affiliate commissions.

One pro tip that significantly improves results is mentioning something specific from the creator's recent content in your first message. Before running the prompt, jot down one or two details you noticed about their latest posts or videos. When you run the prompt, add a note asking Claude to incorporate authentic references to creator work. This small detail transforms your outreach from looking like a batch email into a message that proves you actually know who they are.