Write a Lead Scoring Framework

If you're spending time on leads that never convert, a lead scoring framework can transform your sales efficiency overnight. This Claude prompt helps you build a systematic way to identify your highest-value prospects before they even reach your sales team. Whether you're running a B2B SaaS company, managing a mid-market sales operation, or leading a growing e-commerce business, having clear scoring criteria eliminates guesswork from your qualification process. Instead of your sales team chasing every new lead equally, they focus energy on prospects showing real buying signals.

To use this prompt effectively, replace the [business] placeholder with specific details about your company. For example, if you're a project management software company targeting small agencies, you'd write "Build a lead scoring system for a project management SaaS platform that sells to marketing agencies with 5-50 employees." The more specific your business context, the more tailored Claude's framework becomes. Include any unique aspects like your pricing model, sales cycle length, or target customer profile.

Claude will generate a complete framework that breaks down engagement signals (website visits, email opens, content downloads), behavior triggers (pricing page views, demo requests, competitor research), and qualification logic (firmographic fit, budget authority, timeline). The prompt asks Claude to assign scoring weights to each factor, giving you a numerical system you can actually implement. You'll receive actionable thresholds that tell your team exactly when a lead becomes sales-ready.

To maximize results, ask Claude to tailor the weights based on your historical conversion data. If you notice that demo requests correlate more strongly with closes than email opens, tell Claude to weight demo requests higher. You can also request Claude to build a simple spreadsheet template you can copy directly into your CRM, making implementation immediate rather than theoretical.